Car Tuning, About Us

About Paramount Performance

Paramount Performance – quintessential automotive styling.

Founded in the 1980s, Paramount Performance is one of the most renowned performance car tuning and performance exhaust system and tuning parts providers in the UK.

We boast an extensive range of products for most prestige cars. Including an unrivalled performance product range for Jaguar, Aston Martin, Bentley, Ferrari, Porsche, Lamborghini, Maserati, Audi R8, Mercedes C63 and the Skyline, plus we offer a wide range of performance parts and accessories for other models and 4x4s.

We pride ourselves on offering excellent customer service, attention to detail, and cutting-edge technology. So, you can trust us to provide you with the highest quality exhaust systems, catalytic converters, exhaust mufflers and car tuning and ECU remapping.

Car Tuning, About Us

Contact us now to discuss your prestige vehicle styling and performance requirements, or take a look at our online shop.


“𝑇ℎ𝑒 𝑚𝑜𝑡𝑜𝑟 𝑡𝑟𝑎𝑑𝑒 𝑡𝑜𝑑𝑎𝑦 𝑖𝑠 𝑎𝑙𝑙 𝑎𝑏𝑜𝑢𝑡 𝑛𝑢𝑚𝑏𝑒𝑟𝑠 𝑎𝑛𝑑 𝑣𝑜𝑙𝑢𝑚𝑒, 𝑡ℎ𝑒 𝑝𝑎𝑠𝑠𝑖𝑜𝑛 ℎ𝑎𝑠 𝑎𝑙𝑙 𝑏𝑢𝑡 𝑔𝑜𝑛𝑒. 𝐼’𝑚 𝑣𝑒𝑟𝑦 𝑝𝑟𝑜𝑢𝑑 𝑜𝑓 𝑤ℎ𝑎𝑡 𝑤𝑒 ℎ𝑎𝑣𝑒 𝑎𝑐ℎ𝑖𝑒𝑣𝑒𝑑 𝑎𝑡 𝑃𝑎𝑟𝑎𝑚𝑜𝑢𝑛𝑡, 𝑖𝑡’𝑠 𝑠𝑜𝑚𝑒𝑤ℎ𝑒𝑟𝑒 𝑤ℎ𝑒𝑟𝑒 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑎𝑟𝑒 𝑠𝑡𝑖𝑙𝑙 𝑡𝑟𝑒𝑎𝑡𝑒𝑑 𝑎𝑠 𝑖𝑛𝑑𝑖𝑣𝑖𝑑𝑢𝑎𝑙𝑠, 𝑎𝑛𝑑 𝑤ℎ𝑒𝑟𝑒 𝑝𝑎𝑠𝑠𝑖𝑜𝑛 𝑎𝑛𝑑 𝑒𝑛𝑡ℎ𝑢𝑠𝑖𝑎𝑠𝑚 𝑓𝑜𝑟 𝑎𝑙𝑙 𝑡ℎ𝑖𝑛𝑔𝑠 𝑎𝑢𝑡𝑜𝑚𝑜𝑡𝑖𝑣𝑒 𝑖𝑠 𝑐𝑒𝑙𝑒𝑏𝑟𝑎𝑡𝑒𝑑” – Paul Busby, Paramount Performance


Meet the Team

Car Tuning, About Us

Paul Busby – CEO Paul is responsible for overall business growth and operations. An experienced vehicle engineer specialising in post-production defect investigation, new vehicle derivative homologation, warranty & guarantee development, business development at a manufacturers level. Winner of Entrepreneur of the Year 2012 and The Queens Award for VIEZU in 2014.

Car Tuning, About Us

Linda Busby – Group Organisation Director Linda is responsible for strategic business planning and development. A career developed in the automotive sector since 1990 in areas of Quality Management Systems, Automotive Finance, Banking, CRM, Corporate Governance including Sarbanes-Oxley implementation.

Car Tuning, About Us

Simon White – Technical and Managing Director Simon is responsible for the business and Technical Team; dedicated to R&D and the production of new and interesting tuning techniques. Simon is an experienced tuner and delivers training in The VIEZU Technical Academy. VIEZU Training of WinOLS, ECM Titanium and more. Experienced Fleet fuel efficiency development with a proven track record.


Find us

Our head office is located in Bidford-on-Avon where you’ll find our workshop, dyno facility and tuning centre.

Get in touch

Visit: Viezu Technologies, Unit 31 Bidavon Industrial Estate, Waterloo Road, Bidford-on-AvonWarksB50 4JN


Call: 01789 774444


Head Office – Bidford-on-Avon


  • Dyno Tuning and ECU Remapping
  • Fleet Tuning and Economy Tuning (Centre of excellence)
  • Tuning training and remap courses
  • Tuning tools, Equipment and support
  • Supply and fitting of tuning and performance parts
  • Vehicle Service Centre

International and local mail order services available and some mobile services – please ask for details