Paramount Performance Automotive Developments Ltd Cookie Policy
Effective date: 5 February 2026
Last updated: 5 February 2026
Who we are
This Cookie Policy applies to the website operated by Paramount Performance Automotive Developments Ltd (together “we”, “us”, “our”), including paramount-performance.com and any other websites we operate from time to time.
Contact: info@paramount-performance.com
Address: 31 Bidavon Industrial Estate, Waterloo Road, Bidford on Avon, B50 4JN, United Kingdom
This Cookie Policy should be read together with our Privacy Policy, which explains how we use personal information and your rights.
What cookies and similar technologies are
Cookies are small text files placed on your computer, phone, or other device when you visit a website. Cookies help websites work properly, improve security, remember preferences, and understand how the site is used.
We may also use similar technologies that store or access information on your device (for example pixels, tags, SDKs, local storage, and scripts). For simplicity, we refer to all of these as “cookies” in this policy.
Why we use cookies
We use cookies for the following purposes:
Strictly necessary cookies: to make the site work, keep it secure, prevent fraud, enable checkout and payments (where applicable), remember cookie choices, and protect forms from spam and abuse.
Functionality cookies: to remember preferences and enable features you request (for example remembering form entries, site preferences, or live chat where used).
Analytics and performance cookies: to understand how visitors use our website, so we can improve performance, content, and user experience.
Marketing cookies: to measure the effectiveness of advertising and show relevant adverts on other platforms, where enabled.
Cookies, consent, and the rules we follow
Under UK rules, cookies that are not strictly necessary typically require your prior consent, and consent must be a clear positive choice (for example selecting “Accept”, or choosing specific categories). Continued browsing, or closing a banner, is not valid consent.
Some limited categories of cookies may be used without consent where an exemption applies. Where we rely on an exemption, you will still be able to switch those cookies off in our Cookie Settings.
Advertising and behavioural tracking cookies are not strictly necessary and require consent when used.
How to manage your cookie choices
You can control cookies in two ways:
A. Cookie Settings on our website
You can accept or reject non-essential cookies, and change your choices at any time, by using our Cookie Settings / Consent Preferences option (usually shown on the cookie banner and/or as a link in the website footer). Withdrawing consent will not affect strictly necessary cookies, but it will stop any non-essential cookies you have switched off from being set going forward.
B. Your browser settings
Most browsers allow you to block or delete cookies via their settings. If you block all cookies, some parts of the website may not work correctly.
Third-party cookies
Some cookies on our website are set by third parties that provide services to us (for example payment processing, embedded video, live chat, security, analytics, and advertising). These third parties may process information about your device and activity in accordance with their own privacy policies.
Where third-party cookies are used for non-essential purposes (for example marketing), we will ask for your consent before those cookies are set.
What cookies are used on our website
The cookies used can vary depending on which pages you visit and which features you use.
A current list of cookies (including name, purpose, provider, and duration) is available in our Cookie Settings / Consent Preferences panel. We keep that list under review and update it when we change our website tools or services.
Updates to this policy
We may update this Cookie Policy from time to time to reflect changes to our website, services, or legal requirements. The “Last updated” date at the top shows when this policy was most recently revised.
Contact us
If you have any questions about our use of cookies or this Cookie Policy, please contact: info@paramount-performance.com.